Social creativity agency / Vietnam
We don't follow
trends.
We originate them.
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Based in Vietnam / Working beyond
We believe
Trends are temporary.
Culture is not.
Attention is easy.
Participation is not.
Good content gets seen.
Great ideas get shared.
So we create
things people
want to be part of.
Origin point 01
An idea is only an idea
until people make it theirs.
Selected work
Ideas that
travel.
Project 02 / Creator strategy / 2026
The new
folklore
View case study →
Project 01 / Culture + Participation / 2026
Saigon
after dark
Turning a city's nocturnal energy into a shared social ritual.
View case study →
Think
What we're watching.
What we're questioning.
What we're originating.
Capabilities
We build ideas
that move.
- 01 / Social creativity
- 02 / Cultural strategy
- 03 / Creator & KOL strategy
- 04 / Content & media
- 05 / Social impact
- 06 / Innovation
The next origin point